For the design and developed of new products or services, huge investments often are made. To prevent third parties from “stealing” your inventiveness and investments, there are various protection regimes:
- Trademark registration.
- Design registration for the design of products.
- Patents for inventions.
- Plant Breeders' rights.
- Designations of origin.
- Confidentiality agreements.
- Unfair competition law.
May be the regimes mentioned do not apply to your situation. You may still be able to claim protection based on specific laws or more general rules of law; i.e. general competition law, 'wrongful act' rules, advertising law etc.