No protection without registration
A brand is a valuable asset. A product or service is recognized and known through the brand name and logo. Protecting a brand is essential and only obtained by means of a trademark registration. With an exclusive trademark right you can prevent and tackle trademark infringement, abuse and brand confusion. Use of a brand does not give protection. Your trademark is only protected after registration!
Almost all 'distinguishing signs' are brands; company names, product names, logos, slogans, family names, artist names, portraits, (magazine) titles, (forms of) packaging and even colours, smells and sounds.
An one-off investment means 10 years of protection.
By investing once in a trademark registration, you are protected for 10 years and thus prevent problems. Also lesser known brands, logos and company names are protected with a trademark registration.