About us

We advise private individuals, SMEs, multinationals and intermediaries, such as solicitors and advertising agencies, on trademark search, trademark registration, trademark monitoring and the protection of trademarks, designs and trade names. We register and monitor trademarks worldwide and manage trade mark portfolios. You can also turn to us for assistance with trade mark infringements, disputes, contracts and licences.

Practical
To deliver genuine added value, we translate our experience and expertise into clear, practical and sound advice that helps our clients move forward.

Committed
We place great value on a swift and personalised approach. That is why, even after trademarks have been registered, we remain closely and proactively involved.

Expert
We are highly qualified legal professionals with extensive experience. MerkWerk is a member of various professional associations. You can be assured of expert advice and appropriate support.


Our professional associations

BMM
The Benelux Association for Trademark and Design Law is our professional association; it promotes and safeguards the quality of its members’ work, thereby ensuring expert advice and guidance on the registration of trade marks and designs, negotiations and any disputes that may arise.

INTA
The International Trademark Association (INTA) is the international association of trademark consultants.

AIPPI 
The Association for Intellectual Property (VIE) is the Dutch branch of the international organisation Association Internationale pour la Protection de la Propriété Intellectuelle (AIPPI).


Team MerkWerk

Mr. Ivo Haaijer
European trademark and design attorney

  • Founder MerkWerk
  • > 25 years experience
  • BMM certified trademark attorney
  • European trademark attorney / representative
  • Member BMM
  • Member INTA en AIPPI
  • Master of Laws (LL.M)

Ivo graduated with a degree in law from the University of Groningen. He founded MerkWerk in 2001. Ivo has extensive experience and can advise you on the international protection, monitoring and enforcement of trademarks, designs, trade names, domain names, copyright and other intellectual property rights. In addition, he can provide strategic input and advice on the (international) protection, creation and positioning of trademarks.


Mrs. Herma Wiersma
Europees merken- en modellen gemachtigde

  • > 15 years experience
  • BMM certified trademark attorney
  • European trademark attorney / representative
  • Member BMM
  • Master of Laws (LL.M)

Herma studied Dutch Law in Nijmegen, after which she worked at a number of renowned trademark agencies in Amsterdam. After moving to the east of the country, she joined MerkWerk. Herma is also an experienced trademark specialist and is therefore well-equipped to ensure optimal protection of trademarks and designs. She is a member of the BMM and a European trademark attorney.


Mrs. Marieke van den Born – Reijmers
Benelux trademark attorney (paralegal)

  • > 25 years experience
  • Paralegal
  • Extensive experience in managing international brand portfolios

Marieke has over 25 years’ experience in the field of trademarks. She has been working at MerkWerk since 2015. Having held positions at various renowned trademark agencies, she chose to settle (once again) in the east of the country, where she applies and continues to build on her professional experience in intellectual property law. Thanks to her extensive knowledge of trademark and design law and her wealth of professional experience, Marieke is able to handle matters such as trademark searches, trademark registrations and related proceedings swiftly and thoroughly, and to advise you accordingly.


Certificiation trademark attorneys

The profession of trademark attorney is comparable to that of a patent attorney, chartered accountant or solicitor. Your trademark attorney handles confidential information and must possess sufficient knowledge of trademark law and the relevant case law. Being a trademark attorney is not a recognised profession. This means that people who lack sufficient knowledge or experience can still call themselves trade mark agents.

The BMM certified trademark attorney quality mark is a quality certification for trademark attorneys. This quality mark was established by the BMM (Benelux Association for Trade Mark and Design Law).

The BMM certified trademark attorney quality mark may only be used by BMM members with at least three years’ professional experience who have also passed the BMM professional examination. The BMM quality mark gives you the assurance that the trademark attorney possesses the necessary knowledge, training and experience to provide sound advice on the search, registration and enforcement of trademarks and designs. Ivo Haaijer and Herma Wiersma are BMM-certified trademark attorneys.


Some of our clients: