Trade name rights provide little protection
A trade name is the name of a company used in commerce. By using a trade name, trade name rights can be invoked. You can act against younger trade names if there is confusion on the part of the public, given the nature of the companies and the locations. Trade name protection can be (too) minimal.
How do you effectively protect a company name?
Almost every company name can be registered as a trademark. A trademark registration does not depend on the location and reputation of the name. Without a trademark registration, a similar company can use the same name in another region without you being able to do something about it. This third party can even prevent you from operating in the same region even if you were previously active.
Register your trade name as a trademark!
Without a trademark registration, your logos and other distinguishing signs are not protected. To effectively take action against the abuse of your domain name or abuse on the Internet, trademark registration is essential. Moreover, a trademark registration has a strong deterrent effect; third parties will less likely abuse or hook up. The protection under trade name rights is minimum and less effective than a trademark registration. In short; registration of your company name as a trademark is highly recommended and seems now essential.